By Tamara Harris
By now you have probably heard the buzz that is Pandora. The newest addition to automated music recommendation and internet radio stations that have been popping up on the internet these last few years. Pandora (created in January 2000 by the Music Genome Project headed by Will Glaser, Jon Kraft, and Tim Westergren), had an ultimate goal of ì[capturing] the essence of music at the fundamental levelî using nearly 400 attributes to describe songs and complex mathematical algorithm to organize them. Users of this service enter a song or artist that they enjoy, and the service then responds by playing selections that are similar to the song chosen by the user. Each song that is entered is represented by a list of attributes containing approximately 150 ìgenesî. Each gene corresponds to a characteristic of music. Rock and pop songs are said to have approximately 150 genes, while rap songs have approximately 300 and jazz, 450. Classical music generally have between 300 to 500 genes.
Pandora, and other automated music recommendation and internet radio stations have given rise to many complex legal issues in the field of copyright laws. Because of this, web based radio stations generally pay double the amount in royalties to music companies than say satellite radio (traditional AM and FM radios air music for free). Additionally, because Pandora and other stations like it would have to register songs in every country because of copyright laws, users outside of the United States are unable to use this service for it would be far to time consuming and costly to register each song in every country. In July 2008 Pandora launched a mobile version of its services for the Apple iPhone and the Apple iPod Touch application. Other carriers offer phones that enable use of Pandora as well (i.e. some BlackBerry Platforms). Use of Pandora was free when it was first launched, now users may enjoy forty hours of free music play a month, and then once the forty hours have been used, the user must then pay .99 cents to continue to listen to music for the rest of that month. Users may not repeat a song, and oneís ability to skip a song is limited to seven times per hour per station.
They actually do a good job of playing songs I like. If you do not like a song, you can give it thumbs down and they will never play it on your station again. Being a person who basically stopped buying music in 2001, and have been basically stuck in my grungy, 80s new wave, pop, boy band, oldies, classic rock, alternative, old school hip hop, new school rap phase for a while, Pandora has opened a new world of appreciation for music for me that I seemed to have lost in high school. Pandora has renewed my lust for finding new music. Life is good again. Everyone should try it out. I guarantee you will not be disappointed.




